Google rolled out a new feature for Stadia that gamers have been waiting for. You no longer need to receive an invitation to join a multiplayer game started by your friend with this feature available for some games.
Google Stadia, the cloud gaming platform launched by the Mountain View giant, has had a difficult start. Indeed, several features promised by Google were missing. 18 months after its launch, Stadia finally arrived on Android TV on June 23. Players no longer need the Chromecast Ultra to enjoy Stadia on their Android TV.
Other basic features were also forgotten with the release of Stadia such as the search bar which arrived after 16 months. This is also the case for the functionality of being able to join a multiplayer game without an invitation. This feature is currently being rolled out on Google Stadia. It makes it easier for you to join your friends’ online games, as long as the game is multiplayer and compatible. Google has indeed specified on the support page that this functionality is “offered only by certain games”.
Not all games are compatible with Stadia functionality yet
Google hasn’t explicitly confirmed this, but Far Cry 6 may be the only game that supports this feature at the moment. He explained that:
Multiplayer games like Far Cry 6 allow other players to join your game directly from your profile without an invitation from you.
Of course, not everyone can join your game as they wish. You have the choice to enable this feature in the privacy settings of the Stadia app. It should also be disabled by default. However, our colleagues at 9to5Google noticed that it was already activated on their account.
You can also choose the players who will be able to join your game. “To choose who can join games from your profile, select All players or Friends,” Google details on the support page. Additionally, the feature is already available in version 3.41 of the Stadia app for Android. This is currently being deployed on Google Play.
Google offers the technology behind its cloud gaming service Stadia to other companies, in white label. Concretely, they can use it to launch their own streaming video game services. AT&T is already taking advantage of this possibility. An admission of failure for Google, which for a time saw itself dominating the video game market?
Is this the beginning of the end for Stadia, the cloud gaming service from Google? The Internet search giant now offers its white label video game streaming technology. Concretely, other companies can use this technology without being part of the Stadia ecosystem, as reported by IGN on October 27. A strategic change that can be seen as an admission of failure on the part of Google as to the more than the moderate success of its service so far.
AT&T OFFERS BATMAN: ARKHAM KNIGHT
The first notable example of this provision of Stadia in white label comes from the American telecoms operator AT&T, which offers its customers the possibility of playing Batman: Arkham Knight for free in streaming. This partnership had not been publicly announced. This game is not available on the standard Stadia service, and AT&T’s site does not mention that it uses this technology. However, the two companies confirmed to IGN that the technology used was indeed that of Stadia.
“It’s powered by Stadia technology,” an AT&T spokesperson wrote to IGN. For this demo, AT&T has created a front-end experience to allow players to play Batman: Arkham Knight directly from their own website, and the game is playable on virtually any computer or laptop.” is strangely not playable from a smartphone at the moment.
THE ONLY SOLUTION TO LIMIT THE FINANCIAL LOSSES?
When Google closed its internal studios to turn to third-party games, it hinted that it could use its technology in this way The idea is to allow partners not to integrate the Stadia ecosystem but to use its streaming technology and the capabilities of its Google Cloud platform.
“We see a significant opportunity in working with partners to find a gaming solution entirely based on the advanced technical infrastructure and platform tools of Stadia,” said Phil Harrison, CEO of Stadia, in a commentary. blog post published in February. We believe this is the best way to make Stadia a long-term sustainable company that contributes to the growth of the industry.”
This solution is probably one of the few found by Google to earn a little money with this service that it took several years to develop. Reports indicate that Google has spent tens of millions of dollars to secure third-party AAA games for its service.
THE POVERTY OF THE CATALOG IN QUESTION
It is not, however, a success. The platform has struggled to find its audience since its launch in November 2019. Stadia suffers from both the poverty of its catalog and a business model that is not very advantageous for players since they have to buy the games individually. by paying a subscription. If they unsubscribe, they lose access to the games.
The competition, and in particular Nvidia’s GeForce Now services and Microsoft’s Xbox Game Pass Ultimate, certainly played a role in this failure. Amazon is also trying to embark on the adventure with its Luna service, as well as the French Blade and its Shadow service.