Xbox celebrates National Video Game Day with PC, PS5, and Switch

Xbox celebrates National Video Game Day with PC, PS5, and Switch

If you’ve been following video game news on Xboxygen for a while, you should understand Microsoft’s take on the competition and the brand’s displayed openness in recent years. Latest proof, a post from Xbox to celebrate National Video Games Day or the day of video games in the United States.

Celebrate the video game with all the actors

It has not been uncommon in recent months to see Phil Spencer, the boss of Xbox, congratulating Sony on a good game launch or a great feature.

We can for example quote the congratulations of Phil Spencer addressed to PlayStation about the DualSense controller or his position on the takeovers of studios just after the acquisition of Housemarque by PlayStation.

For its part, Sony seems a little less expressive, but we can nevertheless remember the good reaction of PlayStation to Xbox on the occasion of the launch of the Xbox Series X and S in November 2020.

Just this weekend, and on the occasion of National Video Games Day in the United States, Xbox once again posted its opening with an image that reads “The best setups make room for everyone.”. The chosen visual speaks for itself since we can clearly see a phone, a PS5, an Xbox Series X, a Nintendo Switch, and a PC for this perfect setup when you love video games.

Finally, Xbox continues in its new communication strategy, namely to bring as many people as possible with it, without necessarily leaving the competition aside.

In 2019, Xbox launched its slogan “When everyone plays, everyone wins” to promote greater accessibility in the world of video games. A sentence that could today reason well beyond and further mark the opening of Xbox on the global ecosystem.

Of course, Microsoft and Sony remain competitors in the video game market, but it is always interesting to see each other’s communication strategies. Because the big winners in all of this are the players who benefit from the best games with this competition and a booming market.


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Christopher
By Christopher

Founder of ZooStormGaming and die-hard Gamer.


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